Recently, at the 13th Asian Dermatological Congress (ADC) held in Shanghai, the precise anti-aging brand AMIRO vividly illustrated that “beauty is not only an art but also a rigorous science.”
It is understood that the Asian Dermatological Congress has been held every four years since 1986. It is the most extensive and representative gathering of countries in the field of Asian dermatology and enjoys a high reputation in the international dermatological community. The current ADC was organized by the Asian Dermatological Association and co-hosted by the Chinese Medical Association, the Dermatology Branch of the Chinese Medical Association, and Huashan Hospital affiliated with Fudan University. It took place from May 9th to 11th in Shanghai, attracting dermatology experts and scholars from around the world.
As the first precise anti-aging brand to participate in the ADC, AMIRO presented its research achievements in the field of precise anti-aging to the international dermatology community, taking precise skincare to new international heights.
AMIRO makes its debut at ADC and receives authoritative recognition.
Currently, the mainstream methods for anti-aging skincare include skincare products, beauty devices, and medical aesthetics. Among these, the combination of beauty devices and skincare products is the most widely accepted and accessible approach for precise anti-aging.
AMIRO was the first to recognize this and proposed a precise anti-aging solution of “device + skincare.” From the AMIRO Collagen Cannon to the latest AMIRO Ultrasonic Beauty Device, coupled with brand-customized segmented masks, AMIRO has tirelessly explored the field of precise anti-aging with fruitful results.
At this year’s ADC conference, AMIRO held a satellite meeting focusing on precise rejuvenation. They invited Professor Xiang Leihong, the Executive Chairman of the 13th Asian Dermatological Congress and affiliated with Huashan Hospital, Fudan University; Professor Song Weimin, Vice President of the Facial Rejuvenation Branch of the Chinese Association of Plastic and Aesthetic Physicians; and Dr. Zhang Lei from Chengdu Second People’s Hospital Dermatology Department. They delved into how brands can collaborate with dermatologists to explore the transformation of clinical technologies for home use, promote the professionalization and standardization of home beauty devices, and upgrade and iterate precise anti-aging technologies.
It is well known that starting from April of this year, radiofrequency beauty devices have been officially included in the regulation of Class III medical devices. This marks the beginning of the “clinical era” for radiofrequency beauty devices and signifies a closer connection between dermatologists and the beauty device industry.
“Since 2019, China’s home beauty device market has entered a phase of development, and various associations, organizations, and dermatologists have been committed to promoting standardized development from national policies. Due to the requirement for clinical validation of radiofrequency beauty devices, dermatologists will further explore the efficacy of such devices in clinical settings. The regulatory upgrade also means that future home radiofrequency beauty devices will receive professional recognition in terms of efficacy and safety,” said Professor Xiang Leihong at the meeting.
In fact, even before radiofrequency beauty devices were regulated as medical devices, AMIRO had maintained long-term collaborations with dermatologists and several top-tier hospitals, conducting in-depth research and clinical trials to support their products.
According to Dr. Zhang Lei’s research report on “Gold Grid Beauty Devices and Thermage Clinical Trials” released on-site, comparative clinical trials between AMIRO Collagen Cannon and Thermage showed that the AMIRO Collagen Cannon can penetrate the epidermis and heat the dermis, stimulating collagen regeneration and achieving effects in improving fine lines and skin sagging. Furthermore, continuous long-term use of the AMIRO Collagen Cannon can prolong the anti-aging effects of Thermage, making it an effective maintenance option after Thermage treatments.
Based on the conclusions, radiofrequency beauty devices are not just a matter of marketing hype; their anti-aging efficacy is supported by solid theoretical foundations and clinical trial data.
AMIRO’s founder and CEO, Wang Nianou, also expressed during the event that the brand has conducted in-depth research on the relationship between radiofrequency electrodes and energy with Shanghai Jiao Tong University. The research results have been published in the internationally authoritative journal SCI, making it the first paper in the field of photonic anti-aging in China focusing on radiofrequency technology.
Wang Nianou emphasized, “We have always put user value first and attached great importance to the safety and effectiveness of our products. We have conducted clinical trials with several top-tier hospitals in China.”
It is understood that following the classification of radiofrequency beauty devices as Class III medical devices, AMIRO, as one of the first companies to apply for registration as a Class III medical device for home radiofrequency beauty devices, is actively pushing for certification and has a high chance of becoming one of the first companies in the industry to obtain the medical device registration certificate for home anti-aging radiofrequency beauty devices.
At the same time, AMIRO’s exploration and practice in the frontiers of making medical aesthetic technologies accessible for home use do not stop at radiofrequency technology. Ultrasonic medical aesthetics, as a popular medical aesthetic procedure, have gained significant momentum in the Chinese beauty and anti-aging market. And now, under the leadership of AMIRO, it has transitioned from professional clinical settings to home use.
As one of the pioneers bridging academia, industry, research, and medicine, AMIRO has become the first precise anti-aging brand in China to participate in the 13th Asian Dermatological Congress. They showcased their achievements at this international dermatology event, rightfully earning their place.
Collaborative Research and Innovation in the Medical Field Achieves New Breakthroughs
As AMIRO brand co-founder and Chief Innovation Officer Li Ke mentioned at ADC, AMIRO has always been committed to simplifying and domesticating superior technologies to provide Chinese beauty seekers with a better experience.
With the constant evolution of new technologies and demands, AMIRO is also preparing for the next generation of anti-aging technologies. They are collaborating with professional teams, including dermatologists, to lead more clinical technologies towards home use. In the process of continuous exploration, ultrasound technology, which has shown remarkable results in the field of medical aesthetics in recent years, has caught AMIRO’s attention, aiming to usher in a new trend of ultrasound anti-aging.
The popularity of ultrasound technology stems from the growing understanding and advancement of anti-aging concepts and techniques. Song Weimin mentioned, “Effective anti-aging requires targeted actions at different layers and with different techniques. As we age, it becomes necessary to address the fascial layer for anti-aging purposes. Ultrasound technology is a relatively mature academic field that can penetrate deep into the fascial layer.”
However, the process of translating clinical technologies into home devices often faces numerous challenges. Li Ke frankly expressed that when transferring the same energy and technology used in large-scale clinical instruments to small home devices, apart from the reduction in size, safety and consistency need to be considered.
Using the AMIRO Ultrasonic Beauty Device as an example, although the device is small, it contains more and more complex components compared to radiofrequency products (Collagen Cannon), approximately three times more. This requires higher integration. The ultrasound energy is focused and acts on the fascial layer, which means it penetrates deeper, thus demanding higher safety requirements. The sound-emitting unit of ultrasound consists of composite ceramic materials, and one of the characteristics of this material is that it is extremely difficult to control the variation of each unit during the sintering process, resulting in a very low yield rate of qualified products.
According to Li Ke, after more than two years of refinement, AMIRO has developed the industry’s first production, selection, and testing standard process for home ultrasound transducers. Through more precise intelligent hardware and software debugging, the yield rate of qualified ultrasound units has been increased from less than 20% to over 90%. AMIRO has also recruited talents from industries such as mobile phones and drones to solve the challenges of precision and integration in miniaturized ultrasound products, ultimately achieving high-energy performance that matches clinical instruments.
In terms of safety, AMIRO has developed precise four-color segmented masks to avoid the safety-prohibited areas of the face, ensuring that the ultrasound energy precisely targets the fascial layer, achieving overall facial lifting and firming. The ultrasound unit is also equipped with independent temperature control sensors and dual-fitting detection sensors, ensuring safety in every aspect of home use.
After continuously breaking through technological barriers, AMIRO has finally achieved its goal of commercializing technology from the laboratory to the general public. In March of this year, they officially launched their first home ultrasound beauty device, the AMIRO Ultrasonic Beauty Device.
According to data from the brand, the effectiveness and safety of the AMIRO Ultrasonic Beauty Device, combined with their research masks, have received strong validation from professional institutions. It achieves 15.63 times better permeation promotion and 98.91% collagen regeneration after four days, effectively improving sagging tissues and reducing wrinkles.
In fact, whether it is the AMIRO Ultrasonic Beauty Device or any other new product they develop, AMIRO always approaches technology, products, and consumers with respect and maintains a philosophy of collaboration between industry, academia, research, and medicine. Their collaboration with dermatologists and the presentation of their research results at ADC serve as the best evidence of this.
Whether driven by new regulations or the constant advancement of the market, beauty device brands need to deeply understand the mechanisms of the skin and closely cooperate with dermatologists to jointly create professional and standardized products. For AMIRO, they will continue to adhere to the philosophy of collaboration between industry, academia, research, and medicine, working together with dermatologists to bring new breakthroughs to the field of precise anti-aging.
Technology Leadership: AMIRO Continues to Lead Industry Innovation
The development of China’s household beauty device industry has only spanned a little over a decade. In the initial stages, apart from intense competition from overseas brands, many domestic household appliance brands or contract manufacturers with little experience ventured into the beauty device industry, resulting in a mix of products of varying quality and price.
Fortunately, around 2015, local brands such as AMIRO emerged, focusing on technological advancements and exploring the innovative application of precision medicine and optoelectronic technology in the field of household beauty. They gradually reshaped the chaotic landscape of the industry and successfully regained control of the narrative for domestic brands in the household beauty device market.
On the technological front, AMIRO led the way in bringing professional-grade radiofrequency and ultrasound technologies to the household level. They pioneered the “Stamped RF Beauty Device” with the AMIRO Collagen Cannon series, which, when used with their research masks, sparked a wave of innovation in the household beauty device industry.
In terms of category innovation and user experience, AMIRO leveraged the physiological characteristics of Asian skin structure to introduce the concept of a “flat” applicator head. This design provides a higher level of skin comfort, effectively reducing the burden caused by friction and enhancing the user’s overall experience. Simultaneously, in collaboration with Professor Song Weimin, they developed the “Eight-Point Lifting Technique,” bringing master-level salon techniques into everyday scenarios and fully embodying their mission of making professional treatments accessible for home use.
Another aspect of innovation that distinguishes AMIRO from traditional household beauty device brands is their equal focus on both the devices and the accompanying skincare products, creating a precise skincare ecosystem of “Device + Skincare.”
Today, based on the concept of precision skincare, AMIRO has introduced a range of solutions that target different layers of the skin. From the epidermal level with their water-based light cannon and phototherapy masks, to the dermal level with their radiofrequency beauty devices that activate collagen, and finally to the fascial layer for lifting and firming with the AMIRO Ultrasonic Beauty Device. They have constructed a comprehensive and precise anti-aging solution that covers all layers of the skin.
It is worth noting that AMIRO’s innovations not only bring a unique beauty experience to consumers but also serve as a source of inspiration for the industry. Many brands have followed suit, imitating AMIRO’s design concepts and launching flat and stamped beauty devices.
Moreover, AMIRO has taken the lead in formulating industry standards for beauty devices on multiple occasions, consistently playing a pioneering role in driving industry progress.
Although AMIRO already holds a leading position in the household beauty device industry, as Wang Nianou puts it, their mission is to “continuously explore the boundaries of science and allow everyone to experience the beauty of life freely.”
This means that AMIRO’s boundaries are not determined by the product categories but rather by the imagination and breadth of technological innovation and practical application. As a result, the heights the brand can reach remain limitless.